Rumelt uses interesting stories and firsthand experiences to explain the logic of good strategy, while highlighting. Strategy comprises a diagnosis that defines the nature of the challenge. Mar 20, 2020 the good strategy rests on hardwon proprietary knowledge, new strategies are based in part on insights and ideas, pursuing a strategy will generate new proprietary knowledge. While he has vented about strategy in articles, in lectures and in advisory work for companies, he has bottled up plenty of frustration over the past decades. As the following diagram shows the kernel is composed of three strands. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the. Mar 18, 2016 in good strategy bad strategy, richard rumelt describes what bad strategy is and why we see so much of it. Rumelt offers three simple steps to developing a strategy for your business. Most frequently a great jumble of buzzwords structured into a grammatically coherent format that nonetheless conveys quite little substance, such as using technologically advanced solutions to drive synergy across our geographically distributed teams. What makes good strategy, what makes bad strategy duration.
Jun 20, 2017 bad strategy is a great book for anyone slightly at loss where to begin when it comes to creating or evaluating a strategy. Use features like bookmarks, note taking and highlighting while reading good strategy bad strategy. Richly illustrated and persuasively argued by a researcher, teacher, and consultant, richard rumelt has authored the playbook for anybody in a leadership position who must think and. Consider more ideas complex situations make people uncomfortable and most people, including business executives, will grab on the first idea they come up with and accept. Senior executives who can spot it stand a much better chance of creating good strategies. In good strategybad strategy, richard rumelt describes what bad strategy is and why we see so much of it.
The good strategy rests on hardwon proprietary knowledge, new strategies are based in part on insights and ideas, pursuing a strategy will generate new proprietary knowledge. Sep 17, 2012 and because you should know the difference between what passes for strategy bad strategy and real strategy good strategy. A bad strategy is more than the lack of a good strategy. The difference and why it matters kindle edition by rumelt, richard. I picked up this book not thinking much of it, but was very surprised by how much i learned, which actually is a testament to the pervasiveness of bad strategy in the corporate world something that rumelt talks about right away. A good strategy is an entirely intentional and focused problemsolving activity, which focuses on fundamental and vital issues. Fluff is gibberish that sounds like a coherent plan, but which doesnt say anything.
A good strategy is a specific and coherent response toand approach for. Bad strategy abounds, says ucla management professor richard rumelt. Do not, i repeat, do not read this book if you plan to savor the coming 11 months of political. Good strategy, bad strategythe difference and why it. It seems hard to believe that strategy is a concept that only entered the business lexicon in the 1960s and that the now multibillion dollar consulting industry is a relatively new creation. Ichec professor luc moeremans 20152016 catarina duarte 153111 corporate strategy good strategy bad strategy the difference and why it matters by richard rumelt part i the book good strategybad strategy written by the professor of business and society in the school of business and management ucla richard rumelt clarifies the difference between good strategies. Jan 15, 2019 good strategy bad strategy book summary strategy 101 2000 books.
Notes from good strategy bad strategy strategy has always been a fuzzy concept in my mind. Written by one of the foremost authorities on the subject of strategy richard rumelt, the book is a true nononsense endeavor. The leader of an organization lacking a good strategy may simply believe that strategy is unnecessary. Aug 22, 2018 in writing goaloriented communication, i noticed a parallel between those ideas and the outline of good strategy in the book good strategybad strategy by richard rumelt. He also shares his framework for what drives good strategy along with guidance on how to create more of it. Good strategy bad strategy, by ucla anderson school of management professor richard p. Part i good and bad strategy 9 chapter 1 good strategy is unexpected 11 how steve jobs saved apple business 101 is surprising general schwarzkopfs strategy in desert storm why plan a remains a surprise chapter 2 discovering power 21 david and goliath is a basic strategy story discovering walmarts secret. Given the number of times ive referred to it recently, ive written up some notes to share. Rumelt uses interesting stories and firsthand experiences to explain the logic of good strategy, while highlighting the pitfalls and fallacies you must avoid in bad strategy.
Alas i spotted one such book good strategy bad strategy. In writing goaloriented communication, i noticed a parallel between those ideas and the outline of good strategy in the book good strategybad strategy by richard rumelt goaloriented communication articulates. Good strategybad strategy richard rumelt 9781781256176. Good strategybad strategy argues thatadvantage flows from coordination and focus as well as. Good strategy bad strategy pinpoints the polar difference. Bad strategy is distressingly common because it is much easier to conceive than good strategy, which involves rigorous analysis, logical thinking, difficult choices and focused action.
Good strategy bad strategy diagnosis is key jan 4 2012 9. When richard rumelts good strategybad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Pdf good strategy bad strategy richard rumelt, 2011. I picked up this book not thinking much of it, but was very surprised by how much i learned, which actually is a testament to the pervasiveness of bad strategy in the corporate.
Good strategy bad strategy book summary strategy 101. Oct 25, 2011 developing and implementing a strategy is the central task of any leader. Download it once and read it on your kindle device, pc, phones or tablets. Good strategy bad strategy pdf summary richard rumelt. Good strategybad strategy posted on november 6, 2015 by mike pinkel in good strategybad strategy. Good strategy almost always looks simple and obvious and does not take a thick deck of powerpoint slides to explain. Good strategybad strategy the difference and why it matters. Good strategy bad strategy flips strategy on its head, cuts out the fluff and digs beneath the success of companies across the ages and teaches us to replicate it by following the kernel basic skeleton of strategy. Good strategybad strategy argues that a coherent strategy can be, by itself, a significant source of competitive advantage. Developing and implementing a strategy is the central task of a leader. The premise is that there is very little good strategy, a great deal of bad strategy, and its possible to distinguish the two. Instead, bad strategy involves fillintheblank, templatestyle thinking. In the remainder of this essay we briefly describe our approach, apply it to the 2017 national security strategy of the united states of america to demonstrate the utility of our approach, and conclude with a discussion of how our framework can help avoid bad strategy.
A rumelt perpsective on good strategy linkedin slideshare. Publication date 2011 topics planning, strategic planning, strategy publisher crown business. Distilling a lifetime of experience and delving into history and the classics to illustrate the importance of strategy, rumelt explains how to discern good strategy from bad strategy and tells you how to implement the good. Bad strategy occurs whenhard choices are avoided, andor when leaders are unwilling or unable to define and explain the nature of the challenge. Good strategy gathers power from its very rareness. Developing and implementing a strategy is the central task of any leader. The advantage flows from coordination and focus as well as from resolving the impossible ambiguity of reality into a problem that fits the organizations resources and abilities, a problem on which the organization can. Richard rumelt shows that there has been a growing and unfortunate tendency to equate motherhood and applepie values and. Despite rumelts lofty reputation in this crowded field, good strategybad strategy is his first book aimed at a general audience and only his second as a sole author since 1974. May 17, 2019 good strategy bad strategy 17 may 2019. Developing a strategy requires making a clear diagnosis of the problem, defining an overall approach to solving it, and creating a set of mutually reenforcing coherent actions. The british admirals fleet was outnumbered at trafalgar by an armada of french and spanish ships that napoleon had ordered to disrupt britains commerce.
The difference and why it matters, leverages 40 years of academic and strategy consulting experience. Over the last month ive been reading good strategy, bad strategy during my commute, and its been the most thoughtprovoking book ive read in some time. Good strategy, bad strategy summary richard rumelt. Good strategybad strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful actionoriented strategy for the real world. Here rumelt injects a sense of realism, arguing that strategy does not equate to a list of things you wish would happen p. Notes from good strategy bad strategy by jeff zych. Here are some of my notes, but i recommend reading it. Thankfully, it will also increase your odds of success. The diagnosis and actions that constitute good strategy, the fluff and failures that cause the bad.
Book summary good strategy, bad strategy mbreads medium. Richard rumelt shows that there has been a growing and unfortunate tendency to. Jun 27, 2018 notes from good strategy bad strategy strategy has always been a fuzzy concept in my mind. The difference and why it matters, an insightful book on business strategy and successful differentiation. The difference and why it matters, richard rumelt argues that the essence of strategy is discerning the one or two critical issues in a business problem and concentrating effort on them. For a quick overview of his work, make sure to read the perils of bad strategy i was struck by how relevant richards work is to organizations struggling to adopt systems thinking.
Sometimes it will be necessary to read between the lines and connect pieces of information. A while ago, the excellent russell davies gave me a copy of good strategy, bad strategy. In the kernel of strategy, the book offers a very useful. Good strategy bad strategy quotes showing of 93 the kernel of a strategy contains three elements. Jan 01, 2011 good strategy bad strategy flips strategy on its head, cuts out the fluff and digs beneath the success of companies across the ages and teaches us to replicate it by following the kernel basic skeleton of strategy. A good strategy is a specific and coherent response toand approach forovercoming the obstacles to progress.
For a quick overview of his work, make sure to read the perils of bad strategy. Dec 24, 2017 a good strategy is an entirely intentional and focused problemsolving activity, which focuses on fundamental and vital issues. The lords of strategy by walter kiechel is an outstanding history of strategy as a discipline, the consulting industry in general, and the broader intellectualization of business since the 1950s. Already the good, specific strategy how the organization should focus its resources to respond to challenges and move forward. Aug 09, 2018 in the remainder of this essay we briefly describe our approach, apply it to the 2017 national security strategy of the united states of america to demonstrate the utility of our approach, and conclude with a discussion of how our framework can help avoid bad strategy. And because you should know the difference between what passes for strategy bad strategy and real strategy good strategy. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and. He said it was the best book hed read on the topic, and i found it extremely useful. Mar 01, 2018 bad strategy shares one of four defining characteristics. It utilizes the intelligent application of advantage to reach better placement in the market. But more often the lack is due to the presence of bad strategy. Like weeds crowding out the grass, bad strategy crowds out good strategy. Internet archive contributor internet archive language english.
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